I’ve been watching with amusement the rants of Lindsey Stirling fans and their complaints that my son, Arin (aka Egoraptor) is leading in the vote count on DanceOn.com. I’ve been participating in my usual Paparaptor stalking style up until this morning, when I found myself unable to log in to the website and vote for my son. I have no idea what the voting will mean in the actual overall weight of the contest. The website description hasn’t given a clue. I’ve been opening a half dozen copies of Google Chrome at one time and calling DanceOn’s Egoraptor page, so that I could circumvent the 30 second timer. I actually saw the tip from one of Lindsey Stirling’s supporters. But I digress.
Apparently my votes triggered some safeguards on the site and my login no longer works. UPDATE: Apparently there was a problem with Authentication using Twitter. That has been resolved and I’m now able to vote. Thanks admin at Danceon.com. That’s OK. I seriously doubt my votes will mean a whole lot in the overall trend and it will allow me to get back to practicing my guitar, which I should have been doing instead of voting so my son might win $50,000.
OK, I’ve digressed enough. This wasn’t really about me being locked out of the site, because I’m just a 60 year old fart and my votes don’t count for much. The real reason for this post is to share with you my years of wisdom(?) on why Arin is in the number one spot on this web site, even though #3(Lindsey Stirling) has more subscribers to her Youtube channel than Arin.
Let me preface this by saying that I am a fan of Lindsey Stirling. She’s a very talented young violinist and she clearly has found a niche that works for her, she writes her own music, produces her own videos and it doesn’t hurt that she’s cute as a button. She’s got over 3.6 million subscribers to her Youtube channel. I’ve subscribed to it. She’s definitely a breath of fresh air compared to much of what is put out as popular music today. But again, I digress. I’m not here to critique her. Let me just say, I think she’s awesome.
Lindsey’s fans (at least the ones posting on the DanceOn website) are aghast that somehow, Arin (Egoraptor) has managed to slide past Lindsey in to first place in the voting (which the website still hasn’t mentioned how that will be weighted into the final tally). Lindsey has 3 times the subscribers that Arin has on his Egoraptor channel and about 3 times as many subscribers as the Game Grumps channel, which Arin also produces and is a major participant.
Here are my thoughts.
1. Lindsey Stirling has 52 videos on her Youtube channel with +471 million views since she started her channel in 2007. Arin (Egoraptor) has 76 videos with 179 million views since he started his channel in 2006. By those figures alone, one would expect Lindsey to have a distinct advantage. But the spoiler in all this is the GameGrumps channel. Game Grumps came into being on July 10, 2012. To date, the channel has 1.2 million subscribers, with 317 million views. But GameGrumps has uploaded almost 1100 videos. For most of the first year of GG existance, two videos were released each day. Other than a brief period in late May and early June of 2013 that continued, until about mid June, when GameGrumps added the Steam Train programs to the mix. That upped the average daily uploads to
4 3 videos, or about 45 30~40 minutes of content per day to their catalogue. UPDATE: I can’t count. The average is 3 per day. Usually 2 Grumps and 1 Steam Train.
2. Audience immersion. The GameGrumps material is in your face. The Grumps, Arin and Dan and Steam Train (the other program on the Game Grumps channel) with Ross and Dan talk to their listeners rather than play music. Two completely different approaches. Sometimes it’s just about a video game they are playing. Other time’s they talk about things in their lives or topics in the news or literally just about anything they happen to think of. But mainly, it’s about things that draw the listener in. The Grumps and Steam Train are genuinely nice people who happen to be very engaging to the demographic of their fans. To give you an idea of where the Grumps may roam, check out the Grumps video posted 11-19-2013, Game Grumps Wind Waker 19 where Dan talks about dealing with depression and OCD in his life. If you’re between 12 and 30 years of age, you probably can relate or have a good friend who has gone through the same situation.
3. Views. The GameGrumps and Steam Train videos released on 11-19-2013 have each amassed between 130,000 and 150,000 views in about 24 hours. That’s a lot of views. On an average day, GameGrumps averages around 800,000 views of their material. Based upon 1.2 million subscribers and 800,000 views per day, statistically, about 66% of the Game Grumps subscriber base checks the Grumps Youtube page each day. If you assume an average length of 10 minutes (their videos actually average about +11 minutes), that’s 8 million viewer minutes per day, most of which is actually listening to thoughts, jokes, and opinions.
Lindsey Stirling gets about 1.1 million views per day, clearly more than the Grumps. Her videos average somewhere between 5 and 6 minutes. Her subscriber base is 3.6 million subs. So, statistically about 30% of her subscribers check her site daily.
4. Fish out of water.
Actually it makes a lot of sense. Lindsey’s views come from people who want to listen to her music and watch the elegance of her videos. Lindsey dances in her videos. This isn’t terribly far outside of what she does in her performance videos. Just no violin, which is her strongest suit. People watch her, and a lot of her younger fans wish they could be like her.
Arin’s views come from people who listen to his viewpoints, jokes and opinions every day. Every day Arin plays a video game. Sometimes he’s good at a game, other times he’s awful. But the viewers come to listen to him be funny, usually at his own expense. This is no different. His fans are coming to hear and see him doing something else that he’s not comfortable in doing and his observations on what he is doing. This is what he does best. People watch Arin and they realize, “Hey this guy is a klutz, just like me.”
5. Social Media
From the DanceOn comments on Lindsey Stirling’s latest DanceOn video comes this quote from Fred, “How come Ego has 130k views?? We ”only” have 74k, which is already the double of the others’ (around 35k)…
And WTH, he got only 30 Likes, still ZERO Tweets and 26 comments… We have more than 10 times these stats, yet we are 3rd? Makes no F-ing sense at all!”
Makes perfect sense to me. Arin’s social media isn’t Facebook, Google Plus or Twitter. It’s Reddit. Egoraptor has a sub-Reddit. GameGrumps has a sub-Reddit. So does Lindsey Stirling.
The Egoraptor sub-Reddit has about 6 to 10 people pass through and read the message board every 15 minutes. That’s about one or two people more than the Lindsey Stirling sub-Reddit. But the GameGrumps sub-Reddit averages around 400 people through the sub-Reddit every 15 minutes. In all cases, these are people who actively seek out information about the personalities of Egoraptor, Lindsey and GameGrumps. It’s powerful.
Like I said at the beginning, I’m a fan of Lindsey Stirling and have nothing but kind things to say about her. She’s not running the campaign for votes on DanceOn any more than Arin is running his campaign. But it’s incredibly disturbing to see the fans of such a talented and lovely young woman looking for any excuse why their preferred celebrity isn’t running away from the rest of the pack. The few who are complaining make the fans look like a bunch of whining, spoiled children who aren’t getting their way. Each Youtube artist in this selected group of 8 brings their own particular group of fans to the website. Each Youtube personality appeals to different demographics within the Youtube audience. Vote for your favorite and stop worrying about what the other people are doing. The fact that your celebrity isn’t in first place doesn’t mean the ones who are ahead of her are cheating.
How would you feel if your celebrity was in first place and everyone else was accusing her fans of cheating to get her there?